NDTV Profit’s trading hours business programming has been transferred from Profit and will now feature as regular business and finance segments on NDTV 24x7, while Prime will continue as a channel. There will be high quality business and finance segments on NDTV 24x7 which will enhance viewer experience on NDTV 24x7 during daytime trading hours.
NDTV Prime now is now available around the clock with 24 hour infotainment programming offering an exciting and interesting blend of Gadgets, Automobiles, Education, Careers, Property, Entertainment, Art, Comedy and much, much more. The channel is focused on ”building communities” with genre specific programming which airs at the same time every week.
Weekend programming, along with the above mentioned genres, includes a focus on Advertising & Marketing with its flagship show "All About Ads", shows on Start-ups, CSR (Corporate Social Responsibility), NDTV Campaigns and "The Music Hour".
Key Personnel & Anchors
SHRUTI VERMA SINGH - Shruti Verma Singh is Head, Strategy & Brand for the Infotainment channel NDTV Prime as well as Senior Editor and Senior Anchor of All About Ads, a show on advertising, marketing and brands that's been on air for over 12 years. Shruti has over 22 years of television experience as a Producer, Reporter, News Anchor on Star News (English) and NDTV 24x7. From being the weekend anchor for the very popular Good Morning India show on Star Plus (produced by NDTV) , Shruti went on to set up the Pune bureau for Star News (English), where she reported and shot her own stories, before returning to New Delhi to specialise in reporting on Legal issues and the HRD Ministry. Two of her major stories led to policy changes in the areas of human trafficking and disability. She was then appointed Division Head at NDTV Good Times, conceptualising and producing shows like Lounge, Heavy Petting and Women on Top, before moving to NDTV Prime. She oversaw the relaunch of India's first two-in-one channel NDTV Profit & NDTV Prime and handled a large team across the channel including the channel’s social media team. She has anchored several events and has been invited as moderator and speaker at industry forums related to Advertising and the Indian Media landscape.
RACHNA RAO - Rachna Rao is currently Channel Head NDTV Profit/Prime. As Head of Operations, she leads a diverse team and is responsible for the single handed co-ordination between the various technical departments (editors, camerapersons, graphics, production control room and the master control room) and content producers that ultimately lead to the broadcast of all content on the television channel. The day to day running of the Channel rests on her able shoulders - from channel packaging, event flows, and show structures. Rachna has 20 years of production experience with news channels including Star News, NDTV India and now NDTV Profit & NDTV Prime and has also directed and produced events like NDTV's Car & Bike Awards, Business Leadership Awards, Property Awards and Design & Architecture Awards. Her interest in the online space makes her an all-round professional. Her interest is her work - watching the news on television!
SIDDHARTH VINAYAK PATANKAR - Siddharth Vinayak Patankar is currently Editor - Auto and Head of Automobile Programming with the NDTV Group and anchor of 'The Car & Bike Show' . With over a decade of experience in the industry, Siddharth is also an active business correspondent, and primetime news anchor on the NDTV network. With a wide network of global relationships, Siddharth has delivered a slew of exclusive reports & key interviews - Renault-Nissan's Carlos Ghosn, Toyota's Katsuaki Watanabe, and GM's Rick Wagoner, to name a few.
RAJIV MAKHNI - Rajiv Makhni is India's Tech Guru and hosts multiple TV shows on Technology, Quizzing and Lifestyle. He is Consulting Editor for Technology at NDTV and is also a multiple award-winning columnist. Rajiv writes for major publications like Hindustan Times, HT Brunch, GQ, Outlook and many others. He was a successful model and an entrepreneur and is currently writing a book, which, surprisingly, is not on technology.
NATASHA JOG - Senior Anchor and Senior Editor - Special Programming has handled a wide range of responsibilities in her 14 years with NDTV. From reporting and anchoring to managing bulletins and overseeing several teams, Natasha has been involved in a wide range of programming. She has anchored extensively, from daily news shows and debates to special programming on key issues and challenges facing India today. Nation Today, the award winner India 60 Minute Verdict, India This Week and Prime Time are some of the many shows driven and anchored by her. Now, working extensively with NDTV Prime, where she's in charge of the Education and Careers Programming, Natasha anchors a daily show, Heads-Up, the only programme of its kind in the country, getting you the voice of India's young, unplugged.
NDTV PRIME'S EVENING 'SPECIALITY BANDS'
EDUCATION & CAREERS at 6:30 pm:
Mindspace - What course to take up and where? How to get that dream job you've been eyeing? Course or Career, whatever your concern, NDTV Prime Mindspace will try and address it, bringing you all that you need to know to stay ahead of the pack. Also featured is the Start Ups programme on Wednesday with the who’s who of the start-up world. Tune in everyday on NDTV Prime.
Property At 7 pm :
The Property Show & Property India - NDTV Profit-Prime has tied up with Liases Foras, a non-brokerage, realty research and analytics firm, to guide viewers where to buy, when to sell and how to invest in property, through scientifically researched analysis. The shows are an hour coverage of all that's real estate, offering expert advice to viewers on all property related matters, explaining the intricacies of buying, selling and investing in property through live call-ins, debates and discussion. These shows also feature legal, financial and construction advice from architects and designers on how to upgrade homes and offices. The Property Show is anchored by Anjilee Istwal every Monday to Sunday.
TECH at 8:00 pm:
Unboxed - - Is the ultimate technology-buying guide on NDTV Prime on Mondays, where the best tech experts in the country have been brought together to answer your queries.
How To - On Tuesdays NDTV Prime brings the show that takes life by the scruff of its neck and teaches you how to deal with the most perplexing and frustrating things life throws at you.
Unicorn - This programme traces the journey of start-ups to becoming billion dollar ideas every Wednesday.
Perfect Body Built By Tech - Tells us how to stop yourself from making the mistakes that everyone makes in the gym and how to eat and sleep right to develop the perfect body. Watch this NDTV Prime show on Thursdays.
Byte Me - The biggest tech stories reported, analysed and dissected by the best tech writers, columnists and journalists in the country and across the world can be seen on NDTV Prime each Friday.
AUTO at 8:30 pm:
The Car & Bike Show Prime Edition - This show has been India's number one automobile based programme for over 10 years. Every Monday catch the latest products, industry news, global motor shows and much more right here with Siddharth Vinayak Patankar.
Follow the Star - On Tuesdays tap into your wanderlust with us on this show that explores India's highways, and brings you hidden gems along the way. Meet interesting people, and get inspired to hit the road yourself - to explore, exhilarate and enthrall.
The Getaway - Every Wednesday this travel series takes you on a break from your daily routine to get away from the hustle-bustle of your city - on a customised and quick road trip!
CNB Bazaar Buzz - For the first time on Indian Television, NDTV's CNB team brings you all that you need to know from the world of wheels. Here's an all-new show that goes beyond new launches, product reviews and road tests. Find out what goes on inside and outside your vehicle, plus ways to keep it in top shape - or even how to jazz it up. Watch this every Thursday.
Motorheads - Friday brings an exclusive set of interviews with automobile industry big wigs and senior executives who have managed to outclass the competition and set themselves into a league of their own.
CULTURE & ENTERTAINMENT at 9:00 pm: Designed for the young and discerning audience, the Culture and Entertainment Band @9pm brings fresh, relevant and interesting documentaries and stories from across the country and around the world. It occasionally provides glimpses of Bollywood.
ART at 9:30 pm: An inside view into the world of contemporary Indian art. Also features programmes with Luminaries and leaders of the art world sharing their experiences, insights and predictions in a dynamic interview format on Mojarto Conversations, hosted by NDTV's art and culture reporters.
COMEDY at 10:00 pm: Allow us to tickle that funny bone and join us every evening ... laughter, really is the best medicine! Unwind at the end of your day, share a laugh with NDTV Prime's comedy programming, every night at 10pm, from searching for the most hilarious stand-up comics around the country on The Rising Stars of Comedy, to the much loved gag show, Chhupa Rustam. Also, a compilation of videos that went viral, of funny men and women of Youtube on Whacked Out!, it's all happening right here.