The Obama juggernaut was quite a lucrative obsession. The Indian Rajnaitik Yajna on the other hand is too repetitive to engage interest.

The range of Netas is far from inspiring. The country has heard them before and seen their  performances in every sphere of life.

They have tried their best to reinvent but besides Mayawati's new hairdo and Narendra Modi's body (language) politics everything is mundane.

Fortunately India's favourite designer surname came by to the rescue.

Rahul and Priyanka. No no it's the other way round: Priyanka and Rahul. As a chance accident Varun also slipped in between so the entire generation was there occupying more airtime than all the IPL stars put together.

The cricket loving nation was being fed with images of the chosen children of India. This is as hot as it can get in an Indian summer.

"How did Varun spend the first night in jail?" : It's a quiz question now. So your child better know this answer. Including, the name of the jailor.

"Granny's saree redesigned": Who is the granny being mentioned here?

"Rahul has evolved" : Into what?

"Who taught Priyanka her Hindi?"

"When politics is boring Priyanka's poll day look raises interest." What was she wearing? What were the designers saying? The answers occupied as much space as Michelle Obama's dress on the swearing in ceremony of Obama.

And each evening through the entire election process are a few faces who studio- hop to analyse Rahul's overtures to Nitish Kumar or Priyanka's comment on LTTE amongst others issues. The political party representatives also repeat their lines without a fumble. To each camera that focuses on them. So much so that on the evening of the fourth phase of polling Farooq Abdullah addressed one anchor by his fiercest competitor's name. Before he hopped to another studio.

Engaged television viewers are skeptical about whether or not they (the hopping analysts) cover the expanse of this vast country and represent the issues voters want their leaders to address.

(Meanwhile the Big B referred to 'happier times' with old friends. That's more than just blog content for celebrity hungry Indians. )

Then of course images of celebrity voters. Someone's sister, another's wife or maybe the entire family. What was served for breakfast? What was the mode of the conveyance to the polling booth? But in certain parts of this country voters have actually walked all day to cast their vote. Do we have that image anywhere in our minds?

So what does election mean to us? An obsession with numbers, issues or personalities?

The average viewer may have a completely different perception on 2009 elections. Are we ready to listen to these voices?