- The first mini trail will be out on Sunday
- SRK: The whole idea of mini trails' is to introduce Harry and Sejal
- "Thought behind these trails is to draw audiences closer to Harry-Sejal"
Speaking about the concept of mini trails, Shah Rukh Khan said, "The whole idea of mini trails' is to introduce Harry and Sejal, the two players amidst the beautiful love story. These trails will serve as moments from their journey, which gradually lead to the bigger story that would unfold in the theaters. Imtiaz has a special way of writing and shooting his scenes. Even the most simple of scenes have an underlying emotion or a subtext within them. These 'Mini trails' will highlight moments from our film, which Imtiaz so lovingly weaves into his tales. The thought behind these trails is to draw the audience closer to Harry and Sejal."
Two mini trails and a teaser of the first song were screened for a set of select journalists in Mumbai on Friday evening. Shah Rukh Khan and Imtiaz Ali watched it with the media and explained the reason behind the concept. Since it was director Imtiaz Ali's birthday, the evening came to a close with some cake, and the filmmaker got a tight hug from King Khan.