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This Article is From Apr 13, 2023

Sonakshi Sinha, Disha Patani And More Are Making Itrh The Celebrity Favourite Fashion Brand On The Block

Recently launched Itrh has become a favourite for the fashionistas of Bollywood

Sonakshi Sinha, Disha Patani And More Are Making Itrh The Celebrity Favourite Fashion Brand On The Block
Celebrities love this brand (Image Credit: Bhumi Pednekar)

It is safe to say that Bollywood has redefined fashion for us. From glitzy glamorous fits to snazzy cool ensembles, it has only widened the spectrum of style with both conventional and unconventional outfits. We often look up to our favourite celebrities for inspiration. It won't be wrong to say that most of the time we recreate their looks and swear by their favourite brands. Fashion label Itrh is definitely one of them. The brand has gained massive popularity recently. It is known for its glittery embellished numbers, which have the power to brighten up a dull sky. From Sonakshi Sinha to Vaani Kapoor, Bollywood divas have channelled their love for bling with Itrh and how. 

(Also Read: Sonakshi Sinha Enters Her Dark Disco Era In A Chic Iridescent Co-Ord Set)

Sonakshi Sinha's chic iridescent co-ord reminded us of the disco ball. Her outfit consisted of a cross-back crystal bralette and a figure-hugging skirt. The ensemble was layered with a short-sleeve cape with a long dramatic terrain. Dramatic eye makeup with winged eyeliner and loads of glitter detailing complemented the glitzy number. She styled her tresses in a neat long braid, and ditched all the accessories, except a small diamond nose ring to seal the deal. 

Anshula Kapoor walked the ramp at Lakme Fashion Week for the first time earlier this year, in a gorgeous Itrh creation. The glittery silver gown came with a corset bodice, which was followed by a ruched detailing and a risque front slit. A matching cape rested well on her shoulders. Silver footwear and glamorous makeup simply elevated the glam quotient of the ensemble. 

When Disha Patani turned muse for the label, our screens were burning in a good way. The actress picked a lilac crystal dress with see-through details, spaghetti straps, and a sensuous cowl neckline. Her gorgeous ensemble also gave us a glimpse of her stunning purple lingerie. A pair of studs and ring for accessories were accompanied by her statement matte glow and wavy brown tresses. 

Traditional weaves to contemporary Indian silhouettes and it gives birth to Shilpa Shetty's silver pre-draped saree. Her ethnic wonder came with sequins embellishment on the semi-sheer fabric. The slit on the front side amped up the snazzy number. Shilpa teamed it up with a strappy blouse and maintained the monochrome look with gorgeous silver heels.

Vaani Kapoor's sky blue sequin gown from Irth was totally a show stealer. It featured a strappy one-shoulder, ruched detailing around the thighs and a risque slit. The fitted bodice of the ensemble complemented Vaani's toned figure. Allowing the sequins to shine effortlessly, Vaani accessorised the fit with a statement Swarovski ring. Sparkly glass footwear and a sleek bun lived up to the drama of the ensemble. 

Which one is your favourite pick? 

(Also Read: Disha Patani Is Statuesque And Sparkling In A Silver Sequin Saree For Ambani's NMAAC Launch)

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