Aamir Khan will host the third season of Satyamev Jayate, which goes on air from September 21
The first promo of the third season of Aamir Khan's new show Satyamev Jayate will launch exclusively on Twitter.
The popular show, which raises important social issues in the country, airs on Star Plus, and its new season will go on air soon. With the online success of the show in the last two seasons, this time the makers and channel have decided to engage the audience in a unique way on social networking platform Twitter. Star Plus will delight fans by giving them the power to unlock and enable the release of the promo of the new season, on Twitter, before any online or offline platform.
A tweet from the Twitter handle "Satyamev Jayate" read:
The broadcaster will be the first to use the 'Flock to Unlock' card that will push followers to drive engagement and awareness about the show and unlock exclusive content on the micro-blogging platform, said a statement from Twitter.
Fans are encouraged to tweet with hashtag #MumkinHai to generate the required number of tweets needed to unlock the video and be the first to view it. Gayatri Yadav EVP, Marketing and Communications, STAR India describes
Satyamev Jayate as a people's brand and that "digital has played a key role in this. This is our way of engaging our digital audience and involving them in conversations for the show at the outset of breaking the campaign. We are happy to partner with Twitter for 'Tweet To Unlock' and making this an exciting activity," said Gayatri.