Mahindra & Mahindra plans to stick to its strategy of offering premium and differentiated vehicles, comprising internal combustion engine-powered SUVs and electric vehicles, in order to further strengthen its presence in the domestic passenger vehicle segment, according to a top company executive.
The Mumbai-based auto major has no immediate plans to introduce CNG and other alternate fuel technologies in its product range as it wants to stick to its core brand identity and cater to a customer base which seeks differentiated products.
-
-
"There Will Be Issues Between Big Countries": S Jaishankar On India-China -
Neha Goyal Makes Stunning Asian Games Gold Revelation At NDTV World Summit 2026 -
Big NDTV Summit Impact: RBI Governor's Tata Sons Listing Remark Makes Top Newspaper Headlines -
"Certainty Is A Problem": Nikhil Kamath On Marriage, Children And Future -
"High Inflation Is Like Tax On Everyone": RBI Governor At NDTV World Summit -
RBI Governor Sanjay Malhotra's Big Hint On Tata Sons Listing Row At NDTV World Summit -
The Mystery Of A Bare Nail In Ashwini Vaishnaw's Office -
Paris Setback, Asian Games Glory: Lovlina Borgohain's New Perspective -
To PM Modi's "Failed Product" Jab At Rahul Gandhi, A Shashi Tharoor Counter -
'AI Scares Me': Kriti Sanon On Personality Rights And Need For Laws
Also Read - Maruti Suzuki e Vitara Launching In India Tomorrow: Full Details
"Our focus has been ICE and electric, and we are fairly growing in these areas. In our personal vehicle portfolio, the customers want to have differentiated products; they do not want to be in the mass market," Mahindra & Mahindra President - Automotive Business R Velusamy told PTI in an interaction.
He noted that the company remains firmly focussed on the SUV segments with plans to drive in multiple models over the next four years.
The automaker, however, has no immediate plans to cater to the multi-purpose vehicle (MPV) segment, he added.
Velusamy noted that the automaker is focussing on maintaining its competitive edge in the domestic passenger vehicle segment through various initiatives like operational efficiency and technological advancements.
Also Read - Yamaha R3 70th Anniversary Edition Breaks Cover Globally: Check Pics
He noted that the SUV segment is still growing and the company plans to drive in more models between now and 2029.
In the electric vehicle segment, the company plans to sell around 7,000 electric vehicle units by the end of this fiscal year.
The company aims for the electric range to account for around 25 per cent of its overall volumes by 2028.
Also Read - New-Gen Kia Seltos Teased Ahead Of December 10 Launch- Details
Mahindra has already sold over 30,000 EVs (BE 6 and XEV 9) over the last seven months, raking in a revenue of around Rs 8,000 crore.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
Track Latest News Live on NDTV.com and get news updates from India and around the world
