- Rana Daggubati's web series Social releases tomorrow
- It is a Hindi-Telugu bilingual thriller
- "Working on the show has helped me understand the medium better," he said
On signing the project, Rana told IANS: "Every story has a place where it deserves to be told. Not all stories are meant for the big screen."
"Working on this show has helped me understand the medium better. It made me realise that it gives one the freedom to say a story the way he wants and write without restrictions," he said.
Asked why he chose to venture into the digital space, Rana said it caters to different audiences.
"When I started acting, there were around 2,500 theatres in Andhra Pradesh (before bifurcation) but today the number has come down. Audiences have become busier and they want to invest their time and money on different mediums. I want to engage those people who want content on their phones," he said.
Rana, who plays a powerful businessman in the show, is interested in exploring more opportunities in this medium.
He clarified that the show doesn't set out to prove social media is bad.
"Social media is just a platform. What some people decide to do with it results in something good or bad. The show is embedded with a message which I'm sure audiences will understand when they watch," Rana added.
This is Rana's second outing with Viu, with which he has already worked on the chat show No 1 Yaari.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)