A short clip that has made it to social media shows a man lighting up the bride's wedding gown as she calmly poses for the camera.
When the flames go out of control, a woman rushes with a fire extinguisher to douse the fire.
The final outcome (pictured below) of the photoshoot was a dramatic shot with her dress on fire.
Many on social media said that setting fire to the dress was risky and unnecessary. "There is something called Photoshop," summed up a user on Facebook.