Shah Rukh Khan in a still from the commercial (courtesy YouTube)
Highlights
- Shah Rukh shared a fun video on Twitter
- The video is a promotional one for a hair colour brand
- The video appears to have been directed by Gauri Shinde
Shah Rukh Khan is a man of many talents and sports many hats. Apart from being a superstar and a busy producer, Shah Rukh Khan is also a singer at heart. Well, at least he tries. Though Shah Rukh Khan never takes his singing skills rather seriously, when he sings, the world listens. On Friday, Shah Rukh Khan dropped another track, which is actually a commercial for the hair-colour brand Streax. The 55-year-old superstar is the sole focus of the video, who redefines the term "sexy" and "streaxy" in the song. In the video, Shah Rukh Khan basically sings on about the many ways to look and feel "streaxy" like he does. The video has been conceptualised by Mullen Lowe Lintas while filmmaker Gauri Shinde has directed it.
Shah Rukh Khan, who has worked with the director in Dear Zindagi previously, tweeted: "Thank you, Gauri Shinde... always a fun shoot with you."
Last year, we were treated to another glimpse of Shah Rukh Khan the singer during the I For India virtual concert, which was organized to raise funds for those who were affected by the pandemic. Shah Rukh, who joined the live stream from his Mumbai residence Mannat, sang a track titled Sab Sahi Ho Jaayega, which was composed by Badshah and Sainee Raj. "Ab bhai, lockdown mein mujhe gaate hue bhi jhelna padhega. AbRam is saying 'papa enough now!' Par sab sahi ho jaayega," SRK wrote in his hilarious post.
In terms of work, Shah Rukh Khan was last seen in Zero. Shah Rukh Khan's production house Red Chillies Entertainment will next be releasing Bob Biswas, starring Abhishek Bachchan and will also be producing a film named Darling, starring Alia Bhatt.