- Shah Rukh's Jab Harry Met Sejal released to several houseful shows today
- For another film running in the same theatre pricing is comparatively low
- People who have the money will not mind spending, says a trade analyst
"There haven't been any good films in the recent past, which would have motivated the audience to spend money. So, people who have the money will not mind spending a huge amount on this one," Mr Mehra added.
Another trade analyst told mid-day: "Rs 2400 plus food and conveyance is really high. But then, the advance booking shows that people who wish to spend so much, have bought the tickets. I can get a premium membership of Netflix at the same price and watch so much of content. In the end, it's all about what you choose."
Jab Harry Met Sejal is Shah Rukh Khan's second release of 2017 after January's Raees. Jab Harry Met Sejal is directed by Imtiaz Ali and also stars Anushka Sharma.