Highlights
- The industry is known for its cutthroat ways. So much so that it’s no surprise to hear of a star sparing no efforts to steal the thunder from another.
- The latest is that Band Baaja Baaraat actress Anushka Sharma slashed her fee to steal a deal on Katrina Kaif for a two-wheeler endorsement deal that both the actresses were eying.
- A well-placed executive in the advertising world says that the two-wheeler company was initially considering Katrina to be the brand ambassador for their women’s range.
- “However, when they learnt that her fee for an annual contract would be Rs 6 crore, Anushka’s name was instead suggested, as she would charge comparatively lesser, being Katrina’s junior,” revealed the source.
- Apparently when they heard that Anushka was quoting Rs 4 crore, they had second thoughts about her. “The brand custodians felt that paying Rs 6 crore to Katrina would get them more visibility and could translate into higher sales than signing Anushka for Rs 4 crore,” divulges our informer.
- Anushka, after hearing this, is said to have slashed her fee further, just in order to ink the deal. “When the brand custodians heard she was not only willing to sign the deal for Rs 3 crore, but also give a couple of days more than Katrina for the shoot, they decided to go ahead with her,” recalls the source.
- According to the sources, Anushka has signed the contract a few days ago, but the agency is yet to shoot their campaign with her. “Now that Anushka has inked the deal, the agency will create the campaign keeping her bubbly and effervescent image in mind,” concludes our informer.
The industry is known for its cutthroat ways. So much so that it's no surprise to hear of a star sparing no efforts to steal the thunder from another.
The latest is that
Band Baaja Baaraat actress Anushka Sharma slashed her fee to steal a deal on Katrina Kaif for a two-wheeler endorsement deal that both the actresses were eying.
A well-placed executive in the advertising world says that the two-wheeler company was initially considering Katrina to be the brand ambassador for their women's range.
"However, when they learnt that her fee for an annual contract would be Rs 6 crore, Anushka's name was instead suggested, as she would charge comparatively lesser, being Katrina's junior," revealed the source.
Apparently when they heard that Anushka was quoting Rs 4 crore, they had second thoughts about her. "The brand custodians felt that paying Rs 6 crore to Katrina would get them more visibility and could translate into higher sales than signing Anushka for Rs 4 crore," divulges our informer.
Anushka, after hearing this, is said to have slashed her fee further, just in order to ink the deal. "When the brand custodians heard she was not only willing to sign the deal for Rs 3 crore, but also give a couple of days more than Katrina for the shoot, they decided to go ahead with her," recalls the source.
According to the sources, Anushka has signed the contract a few days ago, but the agency is yet to shoot their campaign with her. "Now that Anushka has inked the deal, the agency will create the campaign keeping her bubbly and effervescent image in mind," concludes our informer.