NDTV.com registered over 13 billion hits on May 16, election results day, a new record for the highest traffic on an Indian website on a single day.
"On May 16th, counting day for the Indian elections, Indian news sites witnessed the highest ever Internet traffic. NDTV partnered with Akamai on this day to provide fast, reliable and scalable solutions to support this high traffic volume. We are happy to report that NDTV got over 13 billion hits across its digital properties that day, which is the highest ever traffic we've seen on any Indian website on a single day. We at Akamai Technologies are very pleased to have partnered with NDTV to provide a robust website performance on such an important day for the company." said Sidharth Malik, Managing Director and Vice President, India, Akamai Technologies. Akamai Technologies is the leading cloud platform for media and content delivery to NDTV and almost all other media companies in the country.
NDTV's digital properties also set other new records that day, recording 11.6 million unique visitors and 117.7 million pageviews across all platforms, the highest ever in a single day. The number of concurrent users hit an all-time high of over 500,000 users, according to Google Analytics. Over 200,000 concurrent users watched video on the website.
Suparna Singh, Managing Editor and CEO, NDTV Convergence Limited said, "NDTV had committed to delivering the fastest results on air and online and we spent months gearing up for what we knew would be unprecedented traffic. Elections is in our DNA and we were determined to give Indian users a seamless, in-depth and complete experience."