The
downward spiral of the embattled newspaper industry in the US continues as the
latest figures show a deep
decline in terms of their circulation, with average weekday sales down almost 9
per cent since the same time last year.
As more people turn
to the Internet for news, a loss of add revenues that coincided with the
financial crisis has led to heavy losses for US newspapers in the past few
years.
"The average
weekday sales down almost 9 per cent since the same time last year," said
the New York Times, which is also suffering the same decline as most other
newspapers except the Wall Street Journal.
Compared with a year
ago, The Journal was up 0.5 per cent, the only newspaper among the 25 largest
to experience a weekday increase.
The Journal's numbers
were helped by the 414,000 paid subscribers to its electronic editions
including its website, according to the NYT.
With the exception of
the Journal, most American newspapers do not charge for their websites yet and
their online readership is not included in the circulation bureau's calculation
(Audit Bureau of Circulation), although their paid subscriptions to other
electronic editions are included.
The Journal's slight
gain helped the paper widen its lead over USA Today for the largest circulation
over all, 2.1 million to 1.8 million.
The latter used to be
the largest paper in circulation before losing it to The Journal last fall.
On Sunday, the Audit
Bureau of Circulations reported sales dropping 6.5 per cent and weekday sales
8.7 per cent compared with the same six-month period a year ago.
The figures are based
on reports filed by hundreds of individual papers, according to NYT.
"The decline was
widespread, as nearly all of the major newspapers and many of the smaller ones
lost circulation," it
said.
Among the 25 largest
papers, The San Francisco Chronicle suffered the most, losing 22.7 per cent of
its weekday sales.
In the last year,
circulation at The New York Times dropped 5.1 per cent on Sunday, to 1.4
million copies, and 8.5 per cent on weekdays, to 950,000.
The Los Angeles Times
declined 7.6 per cent on Sunday and 14.7 per cent during the week. The Chicago
Tribune fell 7.5 per cent on Sunday and 9.8 per cent during the week.