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Instagram Reels Influencing Nearly Half of Purchase Decisions in India, Meta Study Claims
Video consumption in India is no longer concentrated in metropolitan cities, according to a new study commissioned by Meta Platforms. The report revealed that Reels, Instagram’s short-form video content, is playing a growing role in content discovery, creator engagement, and even purchase decisions. As per the company, daily video engagement on i...
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Meta Reportedly Testing ‘Series’ Feature to Organise Instagram, Facebook Reels Into Episodic Collections
Meta is said to be testing a new feature that would make it easier for users to follow multi-part videos. The feature, called Series, is reportedly geared towards Instagram and Facebook Reels viewers. According to a report, it may allow creators to group related Reels into a dedicated collection, enabling viewers to watch episodes in sequence and k...
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Why A Children's Poop Song Is Going Viral On Social Media
The song delivers a simple message about normalising bathroom habits among children
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Arshdeep Singh Undergoes Social Media Clean Up After IPL Setback, Even Viral Virat Kohli Reel Is Missing
Virat Kohli Arshdeep Singh Viral Reel: Arshdeep Singh had a tough outing in IPL 2026, claiming just 14 wickets in 14 matches and leaking over 10 runs per over as PBKS bowed out of the tournament after the league stage.
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Just A Joke? Why Casual Dowry Humour Online Is Facing Sudden Backlash
Dowry jokes are ubiquitous in India: at weddings, stand-up, WhatsApp forwards, Instagram Reels, and everyday conversations
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Video: Hyderabad Man Drives Volkswagen Virtus At 200 kmph For Reel, Arrested
The case came to light after Road Patrolling Officer Karingula Sairam lodged a complaint at Narsingi Police Station on May 19.
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'Savoury, Sweet, And Savoury Again': Nimrat Kaur's Dilemma Is Relatable For All Foodies
The video had a very candid and easy vibe, almost like scrolling through a foodie’s personal camera roll
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Viral Video: Sonakshi Sinha And Zaheer Iqbal's Funny Take On Melody Trend Takes Over Internet
In a joint Instagram post shared on Wednesday, the couple posted a light-hearted reel
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'Cockroach Janta Party' Gets Over 6 Million Instagram Followers
The satirical website Cockroach Janta Party's Instagram handle has so far shared around 50 posts
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Alia Bhatt Hits Back At Trolls Over Viral Cannes 2026 Video With A Savage Reply: "Why Pity, Love?"
Alia was subjected to online trolling over a viral clip from the Cannes Film Festival 2026
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Congress Claims Rahul Gandhi's Reel With Vijay "Blocked", Centre Responds
Congress alleges Instagram blocked Rahul Gandhi's posts due to MEITY rules; ministry denies claim.
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Watch: Swedish Man Recreates 'Chunnari Chunnari' With Wife, Internet Calls It "Pure Nostalgia"
The clip has sparked massive nostalgia among Indian fans, who praised his high energy, accurate lip-syncing, and commitment to the over-dramatic Bollywood style.
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Rahul Roy Warns Fans Against Fake Videos Seeking Money In His Name: 'I'm Not An Abandoned Person On Road'
Last week, Rahul grabbed the Internet's attention as several reels featuring him with a content creator went viral
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Archana Puran Singh Defends Rahul Roy Amid Massive Trolling: 'I Totally Binge-Watched The Reels'
Mumbai, April 30 (IANS) Actress Archana Puran Singh has come out in support of actor Rahul Roy after he shared an emotional note on social media.
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Shashi Tharoor Twins With "Handsome" Peacock, Internet Says "Looking Like A Wow"
The reel became an instant viral sensation, amassing over one million views and 50,000 likes.
-
Instagram Reels Influencing Nearly Half of Purchase Decisions in India, Meta Study Claims
Video consumption in India is no longer concentrated in metropolitan cities, according to a new study commissioned by Meta Platforms. The report revealed that Reels, Instagram’s short-form video content, is playing a growing role in content discovery, creator engagement, and even purchase decisions. As per the company, daily video engagement on i...
-
Meta Reportedly Testing ‘Series’ Feature to Organise Instagram, Facebook Reels Into Episodic Collections
Meta is said to be testing a new feature that would make it easier for users to follow multi-part videos. The feature, called Series, is reportedly geared towards Instagram and Facebook Reels viewers. According to a report, it may allow creators to group related Reels into a dedicated collection, enabling viewers to watch episodes in sequence and k...
-
Why A Children's Poop Song Is Going Viral On Social Media
The song delivers a simple message about normalising bathroom habits among children
-
Arshdeep Singh Undergoes Social Media Clean Up After IPL Setback, Even Viral Virat Kohli Reel Is Missing
Virat Kohli Arshdeep Singh Viral Reel: Arshdeep Singh had a tough outing in IPL 2026, claiming just 14 wickets in 14 matches and leaking over 10 runs per over as PBKS bowed out of the tournament after the league stage.
-
Just A Joke? Why Casual Dowry Humour Online Is Facing Sudden Backlash
Dowry jokes are ubiquitous in India: at weddings, stand-up, WhatsApp forwards, Instagram Reels, and everyday conversations
-
Video: Hyderabad Man Drives Volkswagen Virtus At 200 kmph For Reel, Arrested
The case came to light after Road Patrolling Officer Karingula Sairam lodged a complaint at Narsingi Police Station on May 19.
-
'Savoury, Sweet, And Savoury Again': Nimrat Kaur's Dilemma Is Relatable For All Foodies
The video had a very candid and easy vibe, almost like scrolling through a foodie’s personal camera roll
-
Viral Video: Sonakshi Sinha And Zaheer Iqbal's Funny Take On Melody Trend Takes Over Internet
In a joint Instagram post shared on Wednesday, the couple posted a light-hearted reel
-
'Cockroach Janta Party' Gets Over 6 Million Instagram Followers
The satirical website Cockroach Janta Party's Instagram handle has so far shared around 50 posts
-
Alia Bhatt Hits Back At Trolls Over Viral Cannes 2026 Video With A Savage Reply: "Why Pity, Love?"
Alia was subjected to online trolling over a viral clip from the Cannes Film Festival 2026
-
Congress Claims Rahul Gandhi's Reel With Vijay "Blocked", Centre Responds
Congress alleges Instagram blocked Rahul Gandhi's posts due to MEITY rules; ministry denies claim.
-
Watch: Swedish Man Recreates 'Chunnari Chunnari' With Wife, Internet Calls It "Pure Nostalgia"
The clip has sparked massive nostalgia among Indian fans, who praised his high energy, accurate lip-syncing, and commitment to the over-dramatic Bollywood style.
-
Rahul Roy Warns Fans Against Fake Videos Seeking Money In His Name: 'I'm Not An Abandoned Person On Road'
Last week, Rahul grabbed the Internet's attention as several reels featuring him with a content creator went viral
-
Archana Puran Singh Defends Rahul Roy Amid Massive Trolling: 'I Totally Binge-Watched The Reels'
Mumbai, April 30 (IANS) Actress Archana Puran Singh has come out in support of actor Rahul Roy after he shared an emotional note on social media.
-
Shashi Tharoor Twins With "Handsome" Peacock, Internet Says "Looking Like A Wow"
The reel became an instant viral sensation, amassing over one million views and 50,000 likes.
