In one of the ads, Air India promised "Unbeatable Service" with the letters 'beat' highlighted in blue - the theme colour of IndiGo, reported news agency PTI. The second ad depicts Air India's mascot 'Maharaja' in his trademark style with a tag line - "We raise our hands only to say Namaste." Although deleted, the airline hasn't distanced itself from the two ads.
Also seen on Twitter was a parody ad for Jet Airways that said - "we beat our competition, not you". The private airline on Wednesday clarified that they had nothing to do with the ad and it wasn't created by them. Yet, it continued to be shared on Twitter.
Meanwhile, on Twitter many called for a boycott of IndiGo for the assault video.
After seeing the brutal assault on a passenger, almost throttling him to death, should Indigo not be boycotted - at least for a month?— Dr. S.Y. Quraishi (@DrSYQuraishi) November 7, 2017
Civil Aviation Minister Ashok Gajapathi Raju has sought an independent inquiry into the incident from the Directorate General of Civil Aviation.
IndiGo has also written to the ministry apologising for the incident and admitting that it was at fault. But the employee seen in the viral video was not sacked by the company. Defending him, the company said "he was doing his work" and trying to ensure the safety of the passenger.
(With PTI inputs)
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