There were no immediate reports of casualties as eight fire engines, eight water tankers and two ambulances were rushed to the spot. The fire was brought under control within an hour.
The fire broke out on the fifth floor of an eight-storey building called Palm Springs which houses offices and restaurants, reports said.
Thick smoke bellowed out of the building, eye-witnesses reported and many took to social media to post dramatic pictures.
Massive fire at Croma wali building , next to infinity Malad . Hope everybody's safe. pic.twitter.com/FHshBg0rpc- Abhishek Jha (@abhi37jha) August 31, 2015