Skims Introduces Its Men's Line With Neymar Jr. Leading The Model Line-Up
When Kim Kardashian launched Skims in 2019, many were hesitant about its establishment. While the Kardashian-Jenner family are most famous for their offerings in reality TV and beauty products, the world of innerwear seemed like brand new territory. 4 years later however, it's safe to say that Kim Kardashian co-founding Skims was nothing short of a phenomena. While introducing a wide variety of skin tones in the lingerie department, it blurred the lines between inner wear being worn outside with the introduction of bodysuits, co-ord sets and slip dresses. Earlier this year, based on a New York Times report, Skims was valued at a whopping $4 billion and was estimated to rake in $750 million in sales this year alone.
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Now, the Skims portfolio is expanding with it's very first men's line being launch on October 26, 2023. Modelling the men's inner wear line are the very best athletes from the broad world of sports; namely Brazilian footballer Neymar Jr., Canadian basketball player Shai Gilgeous-Alexander and American rugby player Nick Bosa. In the campaign, the sportsmen are showcasing the new collection of Skims Men briefs, sports leggings and tank tops.
The Skims Men range includes briefs, boxer briefs, t-shirts, tank tops, sports leggings and socks which focus on comfort and performance wear, as seen on the Skims website. Currently, the shades are limited to white, grey, muted blue and green. The inner wear is priced upward of $18, which is approximately Rs 1,500.
Skims Men is another winning move for Kim Kardashian and this time, she didn't even need to step in front of the camera for it.
(Also Read: Nora Fatehi Rocks A Rs 1.2 Lakh White Fendi X Skims Co-Ord Set And A Rs 4 Lakh Lady Dior Handbag At The Airport)