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This Article is From Sep 28, 2021

Fendace, Fendi And Versace's Experimental Collection, Just Created Fashion History

Versace and Fendi joined hands to create one of the most memorable moments in fashion history

Fendace, Fendi And Versace's Experimental Collection, Just Created Fashion History
The Versace Fendi swap is a game-changer in the fashion space

We see many milestone moments in fashion but some once in a lifetime opportunities create history and 2021 has been full of such moments. On one such historic chapter, two of fashion's biggest names came together in Milan recently to create their very own magic. Just when we were reeling from Dua Lipa's opening walk, Naomi Campbell was chosen to close the show for perhaps one of the greatest fashion collaborations of our time. Fendace was the mastermind behind fashion houses Fendi and Versace, arguably one of the most thrillingly unprecedented fashion moments in the history of fashion. Suddenly we saw the famous Medusa head and the brand's signature vibrant baroque prints embedded in foliage panels revealing the double-F logos in perfect unison.

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But hey, don't you dare call it collaboration; it is so two-thousand-and-late after all. This is more like the a situation where two notable brands in the same fashion bracket make a conscious decision that, to start playing with each other rather than competing with each other. It would be on purpose and with permission and everybody has fun.

Gucci kicked off the idea back in April when the brand's designer Alessandro Michele pulled off the same trick with supposed sister company, Balenciaga with Gucci's Aria collection. Balenciaga's name ran along the famous Jackie 1961 or the famous Gucci monogram looking deliciously stylish on the Balenciaga Hourglass handbag. Seems like the new motto in 2021 in the fashion world is - all's fair in the name of fashion!

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But closer home, we saw an instance of a very similar momentous time as well. Masaba Gupta who is known for her vivacious designs that pack the punch but not on your wallets, is a strong advocate for inclusivity in fashion, an ideology matched by ace bridal couturier Sabyasachi Mukherjee. What followed was one a fashion moment of a lifetime where a designer for the first time played muse for another designer. The results were fabulous and Masaba and Sabyasachi in an instant won hearts all through the fashion space.

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