Banega Swachh India is a five-year program to address the rising need for hygiene and sanitation in India.
New Delhi: Prime Minister Narendra Modi today mentioned NDTV's Banega Swachh India campaign as he praised the media's contribution to his Clean India mission.
Addressing the nation in the 13th edition of his radio show Mann Ki baat, he said: "I want to thank all media houses of India for their efforts towards a clean India."
He listed NDTV's ongoing campaign to raise awareness about cleanliness among various notable initiatives.
RB (formerly known as Reckitt Benckiser) and NDTV have partnered to launch "Dettol - Banega Swachh India" - a five-year program to address the rising need for hygiene and sanitation in India. It aims at creating awareness and also work with NGO partners to support infrastructure for construction and maintenance of toilets. Megastar Amitabh Bachchan is the ambassador for this campaign.
"I appreciate @ndtv & @SrBachchan for the 'Banega Swachh India' campaign, to address aspects related to hygiene & sanitation. @swachhindia," he had tweeted. "Scale of mobilisation & long term planning make @swachhindia a distinctive & definitive effort towards Clean India. Best wishes #swachhindia," he had added in another tweet.
The PM had launched the Swachh Bharat Abhiyan or drive to clean India by 2019 on October 2 last year, which is Mahatma Gandhi's birth anniversary.
This year on that day, the PM had tweeted: "Let us reaffirm our commitment for a Swachh Bharat & fulfil our beloved Bapu's dream. A clean India will enhance our development journey & benefit the poor."
The year he launched the campaign, he swept a section of a street in Central Delhi and tagged nine famous Indians, urging them to set an example by leading the campaign in their cities.
Since then, at a series of public addresses, including one in Sydney, the PM has asked that by 2019, for Gandhi's 150th birth anniversary, India should pay tribute to its iconic leader by ensuring his dream of a clean India is fulfilled.