- BSNL offers 4 GB data per day for a validity of 90 days at Rs 444
- Customers to get 'truly unlimited data' under STV-444, says company
- Jio's aggressive tariffs have intensified competition in Indian market
Bharat Sanchar Nigam Limited (BSNL) said customers will get the benefit of "truly unlimited data" under the new STV-444. BSNL had earlier offered another STV called "Triple ACE". Priced at Rs 333, the Triple ACE recharge included 3 GBs of data per day.
Telecom majors like Airtel, Vodafone and Idea are offering a slew of discounts to keep up with the new entrant Reliance Jio. Jio, the telecom arm of billionaire Mukesh Ambani-led conglomerate Reliance Industries, is offering a variety of recharge options and plans to give benefits of hundreds of GBs of 4G data to its prepaid and postpaid subscribers. While its prepaid recharge packs are priced between Rs. 19 and Rs. 9,999, Jio's postpaid plans range from Rs. 309 to Rs. 999 per month.
Under another scheme, Jio, the telecom arm of billionaire Mukesh Ambani-led conglomerate Reliance Industries, is offering 20 per cent extra data on purchase of select smartphones of brand LYF. Jio's '20% More Data Offer' is applicable for both existing Prime members and new customers.
State-run BSNL had earlier expressed concern that it is likely to feel "stress" this financial year because of intense competition. BSNL also asked the telecom department to speed up its receivables.
Meanwhile, around 90 per cent of Reliance Jio users are estimated to have subscribed to its promotional Prime membership plan, according to a report by global financial services major Bank of America Merill Lynch. Around 76 per cent are ready to continue using Jio's service once the promotional period ends, it added.
"80 per cent of users have only one Jio SIM...90 per cent are Prime members, 84 per cent claim to have paid Jio the monthly top-up as well," BofA-ML added.