Mahindra Thar Roxx Waiting Period May Drop Soon As Production Scales Up

The Mahindra Thar Roxx was launched in the Indian market in 2024 and has since experienced high demand among consumers seeking a lifestyle SUV. Due to the gap between demand and production, some customers faced long waiting periods of up to 18 months or more. However, this waiting period decreased to 6 months in May 2025, and it is now expected to shorten further in the coming months. This is because the automaker has announced that they have "amped up" the production of the SUV to meet consumer demand.

This follows the recent update of the Mahindra Thar Roxx, which now includes a 4-channel Dolby Atmos sound system, claimed by the brand to deliver immersive audio experiences. Consequently, this SUV becomes the first of its kind to incorporate this technology. It will be available in the high-end AX7L variant. This development continues the partnership between the automotive brand and Dolby Laboratories.

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The new system in the Mahindra Thar Roxx AX7L combines a Dolby Atmos setup with a 9-speaker Harman Kardon audio arrangement. With this technology, sound can move throughout the vehicle, creating a spatial audio experience. Additionally, the infotainment system includes the Gaana streaming service, offering music content compatible with Dolby Atmos.

Apart from this, the Mahindra Thar Roxx is equipped with numerous features, including Level 2 ADAS capabilities, a panoramic sunroof, and a 10.24-inch touchscreen infotainment display, among others. Presently, this SUV starts at Rs 12.99 lakh (ex-showroom) and can reach up to Rs 23.09 lakh (ex-showroom). It is available with both petrol and diesel engine choices. Specifically, it comes with a 2.0-litre TGDi petrol engine featuring a 2WD option or a 2.2-litre diesel engine offering RWD and 4x4 capabilities. These characteristics render it an excellent option for police applications. The vehicle also provides choices for both manual and automatic transmission.