Cadillac F1 Team Reveals Car Livery Ahead Of 2026 Season Debut: Pics

Cadillac is set to make its entrance into the world of Formula 1, unveiling its first-ever car livery in a high-profile advertisement aired during the NFL Super Bowl. The American brand's Ferrari-powered challenger, whose official name is yet to be revealed, features a striking two-tone split design-grayish white on the left side and black on the right. The reveal marked Cadillac's first visual statement as a new F1 constructor, timed to coincide with the country's biggest sporting spectacle.

The debut colours were showcased during the championship game at Levi's Stadium in California, where the Seattle Seahawks defeated the New England Patriots. The unique livery arrangement immediately set Cadillac apart, signaling bold intent for its entry onto the 2026 Formula 1 grid.

Cadillac's arrival comes under the next set of technical regulations, with General Motors spearheading the project following approval from governing bodies. The move adds another team to the championship and represents the return of a major American manufacturer to Formula 1, reinforcing the sport's growing footprint in the United States.

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The livery itself carries limited sponsorship branding at this stage. TWG, the team's owner, is visible on the sidepods, while IFS, a Swedish software company, appears on the rear wing endplates. The bargeboards feature Jim Beam, the American bourbon whiskey brand, alongside Claro, the Mexican telecom giant long associated with Sergio Perez. Sister brand Telcel is discreetly positioned near the cockpit, while Tommy Hilfiger logos adorn the nosecone, adding a touch of fashion flair to the design.

Attention now shifts to the Bahrain pre-season test, where Cadillac will run its car in full colours publicly for the first time. This will provide crucial data ahead of the opening race and mark the team's official integration into the F1 paddock. With its bold livery, American heritage, and Ferrari-powered machinery, Cadillac's entry is already generating buzz and anticipation.