World's Top 100 Tourist Cities For 2025 Announced. No. 1 City Is Iconic For Food And Fashion

If you love exploring new cities or tracking the world's hottest travel trends, this year's global ranking might inspire your next getaway. Every city has its own rhythm and character, but only a few manage to stand out for their culture, infrastructure, safety and the overall experience they offer travellers.

Each year, Euromonitor International - a leading market research firm - releases its closely followed "Top 100 City Destinations" report, a data-backed look at the world's most compelling urban hotspots. The 2025 edition goes beyond pretty sights and popularity, evaluating how cities perform on sustainability, visitor experience, health, safety and economic strength. This year's top 10 destinations show how global cities are reinventing themselves while setting new benchmarks for modern tourism.

Here Are The World's 10 Most Appealing Cities For Tourism In 2025:

1. Paris, France

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For the fifth year in a row, Paris claims the top spot, thanks to its strong tourism policy, sustainability efforts, and world-class infrastructure. Its flawless handling of massive visitor flows during the 2024 Olympics reinforced its global reputation.

Paris has expanded pedestrian priority areas and invested in cleaner, more efficient public transport. Neighbourhoods like Le Marais and Saint-Germain remain iconic for food, fashion and culture.

2. Madrid, Spain

Madrid shines in second place, proving that Spain's capital continues to thrive even as the country navigates overtourism challenges elsewhere. The city blends historic charm with culinary excellence and year-round sunshine.

The famed Art Triangle - the Prado, Reina Sofia and Thyssen museums - remains one of Europe's richest cultural districts. Madrid Rio, a sprawling riverside park, offers a lush recreational escape in the city centre.

3. Tokyo, Japan

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Tokyo takes third place, driven by its exceptional tourism infrastructure and global connectivity, strengthened further by expansion plans at Narita International Airport. The city's balance of tradition and cutting-edge innovation continues to attract millions.

Neighbourhoods like Shibuya, Harajuku and Daikanyama influence global fashion and design trends. Tokyo's highly efficient public transport makes it effortless to move between temples, markets and neon-lit districts.

4. Rome, Italy

Rome remains a perennial favourite with its open-air museum feel, ancient landmarks and culinary heritage. Continued investment in archaeological restoration continues to unveil new layers of history for visitors.

Popular districts such as Trastevere attract travellers with trattorias, piazzas and lively nightlife. Recent heritage conservation efforts have opened newly restored sites to the public.

5. Milan, Italy

Milan secures its place in the top five due to its strong economic performance, cultural depth and status as a global fashion capital. Major events like Milan Fashion Week keep it firmly on the international map.

Attractions such as Fondazione Prada and the Duomo terraces draw culture seekers. Milan's fast-growing culinary scene spans Michelin-starred restaurants to stylish contemporary cafes.

6. New York, USA

New York continues to hold global appeal as a cultural and creative powerhouse. With revived tourism post-pandemic, the city remains a magnet for theatre lovers, museum-goers and food enthusiasts.

Broadway attendance continues to rise, supported by a strong calendar of new shows. Revitalised waterfronts like Hudson River Park and Brooklyn Bridge Park offer scenic open spaces.

7. Amsterdam, Netherlands

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Amsterdam's sustainability-forward approach has boosted its desirability for tourists. Its efficient transport, waterways and cycling-first culture make it a standout European city.

Expanded bike-only zones and pedestrian-friendly streets improve the visitor experience. The Rijksmuseum and Van Gogh Museum remain among the world's most visited art institutions.

8. Barcelona, Spain

Barcelona continues to attract global travellers with its unique architecture, lively cultural scene and Mediterranean charm. It remains one of Europe's most vibrant coastal cities.

Gaudi landmarks like Sagrada Familia and Park Güell dominate international bucket lists. The city's beaches and tapas culture create a perfect urban-meets-seaside experience.

9. Singapore

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Singapore ranks ninth with its reputation for cleanliness, safety, innovation and world-leading airport facilities. Its seamless urban design makes it easy for travellers to explore.

Changi Airport and Marina Bay Sands remain global tourism icons. Green destinations like Gardens by the Bay and the Southern Ridges highlight Singapore's commitment to nature-led city planning.

10. Seoul, South Korea

Seoul closes the top 10 list with its mix of K-culture dominance, bold architecture and historic sites. The city has successfully branded itself as both ultra-modern and deeply traditional.

Neighbourhoods such as Hongdae, Itaewon and Gangnam draw fans of K-pop. Attractions like Gyeongbokgung Palace offer a window into Korea's royal heritage.