Titled 'Ek Buri Ladki (A Bad Girl)', the poster has 12 illustrations to depict qualities that set apart the bad girl. The most damning of those is that a bad girl cannot make "round rotis" (cue for plaintive violin strains in Bollywood weepy).
@cvoter both! Cry at the mindset,laugh at the absurdity! Suddenly I discovered I'm a bad girl,can't make round roti !— nidhi bahuguna (@vinirish) February 19, 2015
@kiranmanral can't make rotis, can make a kitchen though if that helps and I first eat too much then too less :)— Twinkle Khanna (@mrsfunnybones) February 20, 2015
She also walks outside with hair open and falls in love in a park. She goes to Goa.
A bad girl (among others) can't make round roti, has breasts, goes to Goa and falls in love in parks. Lots to do to qualify.Lol!— esKahn (@esKahn) February 19, 2015
A bad girl has breasts! (From facebook) pic.twitter.com/iqw9k2yF60"— Veena Venugopal (@veenavenugopal) February 19, 2015
I went to Goa. I'm a bad girl.— Moon (@moonsez) February 19, 2015
And if you spotted your young neighbour driving a motorbike, oh yes, she is a bad girl. It is clearly a parody on retro Indian Book Depot posters that was were pinned up in classrooms decades ago, depicting everything from vegetables and numbers to good habits. Tweet:
Breathe, people. The Bad Girl thingie has to be satire.— Sumana Mukherjee (@SumanaMukherjee) February 19, 2015
Although the poster looks very similar to one of the popular Adarsh Balak illustrations created by Mumbai-based artist Priyesh Trivedi, this isn't one of his creations. Adarsh Balak is a series of illustrations that visually resemble The Ideal Boy graphics and has a huge fan following on its Facebook page.
According to this BBC report, the meme was a college assignment by a group of students at the Srishti School of Art, Design and Technology in Bangalore created it. One of the students told BBC that as a part of their homework they were asked to juxtapose images from popular culture that women would be judged for, but men could get away with.
Either way, it is getting a lot of social media attention.