In an attempt to redefine the term "sexy", Lane Bryant - the plus-size lingerie retailor has launched an ad campaign featuring six famous (and gorgeous) plus-sized models wearing their new line, talking about what they think makes them sexy. What's more, they end the ad by proclaiming "I'm no angel" making a not-so-subtle dig at popular lingerie brand Victoria's Secret.
Victoria's Secret has come under fire for promoting unrealistic body standards with their "The Perfect Body" ads displaying women with slender and slim bodies. Post the flak they received on Social Media, the brand changed their slogan to "A Body For Every Body."
Now many women have taken to Twitter and Instagram to give Lane Bryant's #IMNOANGEL campaign a thumb's up. Women are also posting their own pictures on to the Social Networking sites using the hashtag.
I strongly dislike the term 'Real Women'. All women are real. Body shaming has got to stop. Curvy or slender, you're real. #ImNoAngel- Laura Marie (@lauramariescott) April 9, 2015
#ImNoAngel campaign is giving me LIFE- KENYA MOORE (@KenyaMoore) April 7, 2015
Many others however are pointing out that campaign is unintentionally pitting different body types against each other.
Disappointing the #ImNoAngel campaign has to tear down the way other women look to prove a point or boost their own self esteem.- Katie Pavlich (@KatiePavlich) April 8, 2015
The only thing I'm saying about #ImNoAngel: can we have body-positive campaigns that don't pit body types against each other/shame bodies?- Britni (@britnidlc) April 7, 2015
okay i appreciate what lane bryant is doing by their #ImNoAngel campaign but theyre still using women who are the "conventional" plus size.- Libby (@Libbayy) April 10, 2015