The video opens with a sister tying a rakhi (thread) on her brother's wrist. Once she's done her brother pulls out a rakhi of his own. As surprised family members stare at him, his sister asks him who that rakhi is for. Turns out, he bought that rakhi to tie on his sister's wrist and goes on to list all the reasons why he decided to do so.
The ad makes for a wonderful watch and may even convince you to get a rakhi for someone other than your brother this year. Take a look:
"My brother's been tying rakhi on my wrist for as long as I can remember. It never came to my mind that that wasn't the norm," says one Facebook user on the video. "New thought, liked it. We are three sisters, we don't tie rakhis, but yes do send Raksha Bandhan wishes to each other," says another.
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