The first to throw some major shade at United was Royal Jordanian. In a tweet posted on April 10, the airline reminded its customers that 'Dragging is strictly prohibited,' with an tongue-in-cheek 'united' reference.
They followed it up with another ad to remind passengers that they are welcomed aboard by pilots:
Soon after that, Emirates took a dig at United too with a commercial that has been retweeted over 6,000 times. In the video, Emirates reminded everyone how back in March United CEO Oscar Munoz said 'those gulf airlines aren't airlines'. The Dubai-based airline hit back saying not only are they 'real' but also the 'best'.
Fly the friendly skies with a real airline. pic.twitter.com/wE5C5n6Lvn- Emirates airline (@emirates) April 11, 2017
In fact, it wasn't just airlines that trolled United. Merriam-Webster also threw some shade their way.
'Volunteer' means "someone who does something without being forced to do it." https://t.co/qNAcMyplhZ- Merriam-Webster (@MerriamWebster) April 11, 2017
The reference here is to the fact that the United passenger was forcibly dragged off the aircraft after he refused to voluntarily give his seat up.
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