Amul Tweets Business Plan To Rail Ministry. See Their "Utterly, Butterly" Reply

What a delicious Twitter exchange!

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Amul Tweets Business Plan To Rail Ministry. See Their 'Utterly, Butterly' Reply

Dairy giant Amul, on Twitter, expressed their interest in using Indian Railways' refrigerated vans

New Delhi:  Not all business deals are discussed in stuffy, corporate boardrooms. Some happen in the virtual world on Twitter with 140 characters - as displayed by dairy cooperative Amul and Ministry of Railways.

On Monday, Amul came up with a business proposition for Ministry of Railways - on Twitter. The dairy company reached out to the ministry and expressed their interest in using Indian Railways' refrigerated parcel vans to transport their 'utterly butterly' butter across India. The ministry promptly replied asking for contact details of their team. But surprising everyone on Twitter, rail ministry borrowed Amul butter's famous tagline in an epic tweet that was a hit on Twitter.

Savour this delicious Twitter exchange:
 


The Indian Railways extensively uses Twitter to address passenger woes. But this could perhaps be the first time the national transporter has received a business proposition on the micro-blogging site. Twitter applauded Indian Railways for displaying impeccable sense of humour.
 
Indian Railways launched its refrigerated van service a few years ago with an aim to facilitate the transportation of perishable commodities such as fruits, vegetables, frozen meats/poultry and chocolates, but most of the vans were lying defunct, according to a ministry official. However, this service does exist on specific routes.

"We would certainly like to capture this traffic. Let us see what can be done," the official reacted to the virtual business proposition.

The official added that the South Western Railway has some refrigerated vans, they can be repaired and used by the Railways to assist Amul.

(With PTI inputs)

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