Mumbai: Food enthusiasts are in for a new experience while indulging in their favorite street side snacks with Mumbai's first 'Food Truck Festival' serving a range of items like English sandwiches and coconut coolers on wheels.
The two-day food extravaganza began on Friday with nearly 10 trucks offering a rich food experience to everyone who wants to eat authentic street food.
"We need to give Mumbai's food truck culture the impetus it deserves. Food tourism is touted to be the next big league for India and is rapidly ascending as the newest, most promising value proposition for the hospitality industry country wide. This festival was conceptualised to serve as our mouthpiece to pledge to Mumbai's law bodies that food trucks are safe, valuable and here to stay," said Shubham Chaudhuri, President, The Food Truck Association.
"Food trucks are one-stop, four-wheel shops with signature dishes from every corner of the globe. World over, they are now being integrated into major events and festivals as a way to attract young attendees and to increase awareness about different cultures and their cuisines. Our truck is loved by Mumbaikars across age groups and pocket sizes," said Ashish Sajnani, Director OPA Hospitality, who owns Bombay Food Truck and co-curator of the festival.
Customers at the festival mostly included youngsters, who are the prime target audience of the event. They were welcomed by trucks selling cookie-based desserts, English sandwiches in a fusion style stuffed with butter chicken and butter paneer, the refreshing cucumber, coconut coolers, broken vada pav, pav bhaji roll, among others.
Roshan Joshi, co-founder of 'Czar food truck', said their motto is to have gourmet food on streets.
Varun Raheja of 'Avni and Myra's Kitchen', another food truck at the festival, said trucks in India have licensing issues and they were planning to take it up with the authorities concerned.
To cater to the young customers, the prices of food items were kept moderate with most of the snacks available for Rs 150-Rs 200.
"We are always keen on exploring new experiences in the culinary space, be it a festival, food trail, tour or launch. We look for food ideas that are off the beaten path and co-curating this festival gave us the perfect platform to bring that belief to reality," said Ronak Rajani, co-curator of the festival.
"Food trucks are fast changing Mumbai's dining scene and being the first endeavour of this nature has us duty-bound to showcase and bring together the best of our city's food-truck culture," he further said.
The event is a joint initiative of The Food Truck Association (TFTA), co-curated by Mumbai Foodie and OPA hospitality (that owns Mumbai's first Street Gourmet Bombay Food Truck).