
If, like most of us, you too turned up your nose at the bitter little amla fruit as a kid, it may be time to rethink your philosophy. The humble Indian gooseberry has now become a favourite of Hollywood celebrities for its anti-ageing and rejuvenating properties. Everyone from Sofia Vergara to Kim Kardashian, Cindy Crawford to Britney Spears is now endorsing the benefits of amla. Popularised by Dr Raj Kanodia, a well-known plastic surgeon in Hollywood, the sour little green fruit sure has come a long way.
Rich in antioxidants, amla has often been used traditionally in face packs and shampoos in India. It is well-known for its anti-ageing properties, and is widely consumed in form of pickles and jams, as well as eaten raw.
Dr Kanodia's range of amla-based skincare products, has brought to Hollywood's limelight the many beauty benefits of amla. Now, the advantages of using amla as a skincare essential are endorsed by Modern Family star Sofia Vergara, supermodel Cindy Crawford, and reality star Kim Kardashian, among others.
#PRODUCTPORN DR. RAJ KANODIA'S SKINCARE LINE https://t.co/wCY7fe8jcW pic.twitter.com/jOdtTnsnTw
- Kim Kardashian West (@KimKardashian) May 21, 2016
Amla is extolled for its anti-ageing properties, since it improves the formation of collagen to prevent premature skin wrinkling and loss of elasticity in the skin.
Track Latest News Live on NDTV.com and get news updates from India and around the world