A video of a group of men seen smoking a hookah pipe while chicken is getting cooked on board a boat in the middle of Ganga river in Uttar Pradesh's Prayagraj is in wide circulation now.
The incident is from near Nagvasuki mandir at Daraganj in Prayagraj - believed to be the most important pilgrimage centre for Hindus.
A huge disappointment was seen on social media by the devotees, who demanded arrest of the men seen in the video.
The city police has formed a team and launched a manhunt for the alleged offenders. A police case will also be filed against them, said a top officer.
"Those seen enjoying themselves on the boat will be identified and strict action will be taken against them," said SSP Shailesh Kumar Pandey.
Several low-lying areas in Prayagraj were submerged when the water level rose in the Ganga and Yamuna rivers last week. Water accumulated in low-lying colonies in Rajapur, Baghara, Daraganj, and several other places.
The administration had placed restrictions on any boat cruise amid flood-like situation in the city.