The Shiv Sena on Wednesday came up with posters of Aaditya Thackeray, son of party chief Uddhav Thackeray, who is contesting the Maharashtra Assembly election from Mumbai's Worli constituency. "How are you Worli?" the posters read.
It is the first time in Shiv Sena's history that a member from the Thackeray family will be contesting elections.
The posters have a picture of Aaditya Thackeray with the phrase in various languages, including Urdu, Gujarati and Telugu, apart from Marathi.
The posters are seen as an attempt to get the support of voters residing in Mumbai.
Worli is currently held by Shiv Sena leader Sushil Shinde.
The announcement comes even as the Shiv Sena and BJP are yet to announce a seat-sharing agreement for the Assembly polls to be held on October 21.