- Ayushmann Khurrana suffers from 'gent's problem'
- CBFC cleared it with a U/A, parental guidance certificate
- The film talks about issues in patriarchal India
Shubh Mangal Saavdha is the latest Hindi movie to centre on serious health subjects not normally associated with the glamour of the industry's flashy song and dance routines.
A film released last month Toilet: Ek Prem Katha, starring Akshay Kumar and Bhumi Pednekar - spotlighted India's chronic lack of toilets, while an upcoming movie tells the story of a man who invents a machine that produces cheap sanitary towels.
Analysts say they are part of a trend making male protagonists appear more human, in contrast to older Bollywood films where ultra-macho men routinely punch rivals through brick walls during elaborate fight scenes.
Shubh Mangal Saavdhan director R.S Prasanna said he wanted to use the taboo subject of impotence to tackle wider issues of patriarchy and conservative values that dominate Indian society.
"I was interested in making a wedding film in which the love story happens in an arranged marriage," Prasanna told AFP.
"Then I began to explore the idea that if a conservative couple in an arranged match starts getting naughty with each other before marriage, what would happen if he couldn't get it up in the bedroom?
"Erectile dysfunction became a starting point for larger issues," he added.
Shubh Mangal Saavdhan is the story of a couple who find love despite being in an arranged marriage.
It stars Ayushmann Khurrana as a young man who suffers from performance anxiety in the bedroom.
The movie is a remake of the 2013 Tamil-language comedy Kalyana Samayal Sadham (Wedding Feast), which was also directed by Prasanna.
"Many women in my neighbourhood looked down upon me because my wife was working and I was making dinner for her. Those women were content with their patriarchal husbands," Prasanna said.
"In my film, I have replaced financial impotence with sexual impotence... Being a man is not about standing up in bed, but standing up for an issue or standing up for your woman," he added.
Although the story discusses a taboo subject, the film censor board cleared it with a U/A, parental guidance certificate, without any cuts.
"There is a thin line between naughty and vulgar, between creepy and sincere, and we have not crossed that. I am glad that today films on constipation, erectile dysfunction and toilets can be commercially viable and entertaining," Prasanna told AFP.
The 2015 hit Piku dealt with a man's struggles with constipation while Padman, due out next year, is based on the true story of an entrepreneur who transformed hygiene for poor women in India with his low-cost sanitary pad dispenser.
"There is a huge transition going on in Indian society and filmmakers are reflecting this by talking about issues that used to be considered taboo," Bollywood analyst Akshaye Rathi told AFP.
"Humanisation of male protagonists is also happening with these movies as well. We can expect more such films in the future," he added.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
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