This Article is From Dec 10, 2009

Delhi: Ads on cycle rickshaws, for a price

Delhi: Ads on cycle rickshaws, for a price
New Delhi: After radio taxis and buses, the MCD is planning to allow display of advertisements in cycle rickshaws as part of its revenue-earning measures.

"By a ruling of the Supreme Court, permission has been granted for displaying advertisements in cycle rickshaws. We are formulating a policy for the same under which a charge of Rs 600 per rickshaw for a period of three years is being proposed. This will help MCD earn Rs six crore a year," Municipal Commissioner K S Mehra said while presenting the 2010-11 MCD budget on Wednesday.

Unveiling the proposal at a meeting of the MCD Standing Committee, he said the MCD has already allowed display of advertisements in radio taxis, buses and trucks.

Advertisements in 200 upcoming government-to-citizen kiosks, on LED screens in markets and on wall wraps in private properties will also help bring revenue to the MCD.