Ather Rizta Crosses 3 Lakh Sales Milestone; Averaging 410 Scooters A Day

Ather Energy, one of India's leading electric two-wheeler manufacturers, today announced that its family scooter, the Rizta, has crossed the 3 lakh-unit sales milestone within two years of its launch. Simply putting it together, the company sold nearly 410 scooters every day on average. Introduced in April 2024 as Ather's first family scooter, the Rizta has played a key role in expanding Ather's reach across newer markets and customer segments, becoming the company's largest volume driver.

The Rizta crossed the 2 lakh sales milestone in December 2025 and added the next 1 lakh units in just five months, underlining growing demand for family electric scooters and Ather's rapid expansion across newer markets.

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Speaking on the milestone, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, Since its launch, the Rizta was sharply positioned as a family scooter and has resonated extremely well with the family audiences across the country. The Rizta has helped us gain a leadership position in FY 26 in Southern India. Additionally, the Rizta has played a crucial role in expanding our market share in 'middle India' by 4X since its launch in Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Odisha. In FY '26 the Rizta constituted about 76% of our portfolio and continues to lead our growth."

Over the past two years, the Rizta has played a significant role in expanding Ather's presence beyond Southern India. In markets such as Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Odisha, Ather's market share grew 4X, rising from 4.1% in Q1 FY25 to 17.3% in Q4 FY26, according to Vahan and Telangana Vehicle Online Sales data. Northern states including Punjab, Rajasthan and Uttar Pradesh also saw market share grow over 3X during the same period. Today, the Rizta accounts for the majority of Ather's sales volumes across both these regions.

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The Rizta has also significantly expanded Ather's customer base, bringing a larger share of family buyers into the EV category. Nearly 70% of Rizta customers are families with children, highlighting the scooter's strong appeal for everyday family usage. Built with a focus on comfort and practicality, the Rizta features a large seat, spacious floorboard, and 56 litres of total storage, including 34 litres of under-seat storage and a 22-litre frunk. The scooter also integrates advanced safety and connected features such as SkidControl, theft alerts and tow alerts to enhance everyday riding confidence.

Ather also continues to enhance the ownership experience through consistent software updates. In September 2025, Ather rolled out a touchscreen interface via an over-the-air (OTA) update through its proprietary Atherstack 7. This backward-compatible upgrade was made available to all existing Rizta Z customers, contributing to an improved user experience and positive word-of-mouth.