While L K Advani picks at the opposition by saying, "All the Congress has done is increase the prices of power and water and given us price rise," Sonia Gandhi assures her voters with, "We will give the poor food grains at fixed prices.
The big guns are attempting to address the concerns of the aam aadmi. But even in the country's wealthiest constituency, voters are struggling for even bare essentials.
Take the example of Lata Naravane. Her husband is a security guard and the family barely makes Rs 5000 per month. For their family coping with the increase in the price of essentials is an everyday struggle. "They were talking about calling Bombay Mumbai, as if that gets cooked on the gas at home," says a disgruntled Lata.
Her sentiments are echoed across the city. A person who calls Asia's largest slum Dharavi, home says, "Rice, Dal we can afford nothing. Even onions are getting out of reach."
With prices skyrocketing basic essentials are out of reach for these people and they are wondering how to pay. The noise on the street is reflected across headlines and is echoed across political platforms. And this is fast turning into the make-or-break issue this assembly election.