Brothers Blame Influencer Mum's 'Conspiracy Theories' After Sister's Death

Gabriel Shemirani blames his influencer mother's belief in conspiracy theories about medicine for his sister's death from cancer, after she rejected chemotherapy.

"She was being fed fake information," the 24-year-old British student told AFP, saying their mother "was against her daughter seeking medical treatments that could have saved her".

Gabriel's mother, Kate Shemirani, is one of a growing cohort of health influencers on social media accused of advocating and selling unproven treatments. 

She promotes alternative theories about Covid, vaccines and organ transplants, and has called chemotherapy "the poison path" and "mustard gas".

Gabriel's twin sister, Paloma fell ill in 2023 aged 22, shortly after graduating from university, and was diagnosed with non-Hodgkin Lymphoma, a type of cancer which is in most cases "very treatable" according to the UK's National Health Service.

But Gabriel told AFP his sister opted not to start chemotherapy treatment advised by an oncologist, influenced by her mother's distrust of conventional medicine. "85 percent of people with my sister's cancer... would have survived" with chemotherapy, said Gabriel.

Paloma died one year later at 23 after opting for a controversial treatment called "Gerson therapy", involving vegetable juices and coffee enemas.

Kate often talks about surviving breast cancer by doing this, although she underwent surgery as well.
According to Cancer Research UK, there is "no scientific evidence" for Gerson therapy as a cancer treatment.

Australian "wellness" influencer Jess Ainscough died from cancer in 2015 after trying the therapy.

Misinformation

Gabriel and his older brother Sebastian took legal action in Paloma's last months to get her medical care assessed, and asked social services and police to intervene. 

Kate did not respond to AFP's request for comment.

She released a statement on X saying Paloma was "never coerced" and presented a written statement signed by her daughter in April 2024. "I have suffered no abuse from my mum," Paloma wrote, describing her cancer diagnosis as not definitive.

Paloma said she questioned medics about survival rates on her mother's advice, before discharging herself from the oncologist and moving in with Kate.

Paloma said she was "delighted with her chosen treatment plan". But she died in July 2024 after suffering a heart attack at home.

Kate blames her death on "a chain of gross medical failings, breaches of consent law, falsified medical records, and reckless emergency drug use".

The brothers are awaiting an inquest on July 28, and hope a police investigation will follow.

Many wellness influencers like Kate, who calls herself a "natural nurse", are accused of touting unproven treatments that are promoted by algorithms to ill people. 

A US study in 2023 found 70 percent of cancer patients questioned had seen cancer misinformation on social media.

Royal 'Lizards'

Kate was struck off as a NHS nurse after her speeches at anti-vaccine rallies made her a public figure during the Covid lockdown. 

"My mum's a national conspiracy theorist who called for doctors and nurses to be hung," said Gabriel.

The student at London School of Economics says he grew up hearing conspiracy theories from his parents and once believed "the royal family were all lizards".

Paloma shared some of these beliefs, such as rejecting the Covid jab, her friends told the BBC, who first covered the story. 

Gabriel is estranged from his mother, who he said "needs to feel important. And for her, conspiracy theories allow her to do that, to feel like this Messianic figure".

Suspended from Twitter in 2022 over her Covid statements, Kate was reinstated on X in 2023 and has over 81,000 followers. She also has 28,000 followers on Facebook and 21,000 on Instagram.

Her website offers paid consultations and sells apricot seeds and vitamins.

While these figures "aren't actually huge", she is "definitely a prominent figure," said Stephanie Alice Baker, a sociologist researching health and wellness misinformation at City St George's, University of London.

Gabriel is urging tighter social media controls on those making such unproven health claims. "You shouldn't be able to make medical claims against (scientific) consensus, and there should be a third party body that social medias have to be accountable to with medical claims," he said.

Baker said she had seen a surge in content creators "selling unregulated products like soursop tea, apricot kernels and horse and dog dewormer". "This is something I feel very concerned about, and I think needs to be seriously regulated, both from social media companies, but also in terms of government regulation." 

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)