Trending: Smriti Irani Starts #CottonIsCool Campaign, Twitter Joins In

"Today, India is one of the largest cotton producing nations," Union Minister of Textiles Smriti Irani tweeted.

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Trending: Smriti Irani Starts #CottonIsCool Campaign, Twitter Joins In

Hema Malini, Virender Sehwag and many others have joined Smriti Irani's campaign.

NEW DELHI:  Union Minister of Textiles Smriti Irani has started a new campaign and people on Twitter seem more than happy to join in. Celebrating the cotton industry, Ms Irani tweeted a picture of herself in a cotton sari today and encouraged others to share their #CottonIsCool looks as well. She tagged several people in her tweet including Rajasthan Chief Minister Vasundhara Raje and the Fashion Design Council of India among others, encouraging them to share their cotton looks. #CottonIsCool is curently trending on Twitter.

"I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?!" Ms Irani tweeted some four hours before writing this. Her tweet has since collected over 2,600 'likes' and more than 600 retweets.
 
The textiles minister began the campaign by tweeting that India is among the largest cotton producing countries in the world.
 
Several people have joined Ms Irani's campaign as many are posting their own pictures with #CottonIsCool. Among them are actor-parliamentarian Hema Malini, former Indian opener and current Twitter king Virender Sehwag, Railways Minister Suresh Prabhu, cricketer Mohammad Kaif and many more.
 
Last year, Ms Irani had started a similar #IWearHandloom campaign on Twitter. That was also a huge success as several tweeple posted their pictures with the hashtag.

Have you posted your #CottonIsCool picture already?

Tell us what you think of this campaign in the comments section below.

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