File photo of Prince Harry.
Los Angeles:
A group of 12 US women have been duped into thinking they are competing for Prince Harry's hand in marriage as part of a new reality series only to find out that it is the British Royal's lookalike they were wooing.
Fox's newest dating show "I Wanna Marry 'Harry'" is out to deceive contestants royally as 12 single American women travel to Britain to meet a young man they are led to believe is - Prince Harry, the fourth in line to the British throne.
The catch being that it is not really the 29-year-old Prince but Matthew Hicks, a lookalike, who is not in line for anything except the starring role in the dating show, the Los Angeles Times reported.
The official description for the show states: "An average English 'bloke' is given the royal treatment and an upper crust makeover before meeting 12 single American women searching for Prince Charming. Will he be able to convince them he's regal? And if he does, will they fall for the crown, or fall in love with the real him?"
"I Wanna Marry 'Harry'" will premiere in the US on May 27.
The show was secretly filmed at Englefield House in Berkshire late last year.
The women were lured into the programme in the belief that Prince Henry was looking for an American bride.
Instead, they spent a week with Hicks, an astonishingly close Prince Harry lookalike.
The series is a twist on another Fox show, Joe Millionaire, in which money-hungry women were enticed into a dating show where the prize was a millionaire who was, in fact, just a penniless working-class guy.