On Global Be(er) Responsible Day (September 15), a beer company posted a wonderful ad to encourage safe drinking practices. The powerful message portrayed through a rather simple idea has won many a heart online.
The ad begins by showing a wonderful dog-human friendship - lots of petting, cuddling, 'fetch' playing, the works. It then goes on to show how that same furry friend will end up waiting endlessly for his human to return home to him after a night out. "For some," they say in video "the waiting never ended."
The powerful message kicks in further when the pet-owner returns home to his overexcited friend. "Your friends are counting on you," says the ad, highlighting the importance of responsible drinking.
The ad is steadily going viral with over six million views on YouTube.
Take a look at the ad and remember its message - your friends are waiting: