All You Need To Know About Karan Johar's New Jewellery Brand

The way celebrities are dropping affordable brands for the common man, this festive season we definitely won't have any money left to play cards.

Director turned producer turned writer, Karan Johar is now a jewellery designer. He has joined hands with renowned jewellers Satyani Fine Jewels who have been in the uncut diamond industry for over 2 decades for the launch of Tyaani.

Tyaani jewellery is all about a modern take on the traditional uncut diamonds, polki set in 22 karat gold. With a range of handcrafted necklaces, bracelets, pendants, maang tikkas, jhumkas, and multi-hued chandbalis, the pieces will satisfy all of your jewellery needs - from everyday wear to special occasions.

 

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The Tyaani collection, is certified by the European Gemological Laboratory (EGL) making it one of the first polki brand to be internationally accredited.

This brand is looking to change minds from Polki just being bridal wear to wearing it as an everyday accessory.

 

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The price range starts at Rs 10,000 and goes up to Rs 99,000. The jewellery is extremely lightweight as it's made with a Proprietary Gold Rolling technique, which makes the jewellery lighter yet retains the required quantity of Gold.

The opening of the flagship store on 4th October, was an afternoon hosted by Neha Dhupia who was seen in a fun tete-a-tete with Karan Johar for the launch of his brand Tyaani. 

 

A post shared by Neha Dhupia (@nehadhupia) on Oct 3, 2017 at 6:05am PDT

All in all, I think that Tyaani jewellery could possibly make for a perfect gift - and maybe even the perfect travel companion for those destination weddings! What do you all think about the collection? We're dying to know!

Prefer pure gold jewellery? Log onto Carat Lane for more!