PM Modi today concluded his interactions - which happened in the run-up to the Karnataka assembly polls scheduled for May 12 - with an interaction with the workers of the state BJP's SC, ST, OBC and slum wings.
BJP IT department in-charge Amit Malviya claimed PM Modi, through the live video interactions on 'NaMo' app, created a unique way of electioneering and reached out to 25 lakh people, which included party's candidates, workers and supporters, in the poll-bound state.
With the Lok Sabha polls scheduled for next year, the prime minister's outreach through his app will only increase, he said.
In the last couple of weeks, he has spoken to the workers of the Karnataka BJP's farmers, women and youth wings and also answered their questions
"PM Modi is the first and only global leader to have adopted the unique video interactions through his own app," Mr Malviya claimed.
The mobile app has been the latest addition in the technology tool kit of PM Modi and he has been utilising it to the maximum in the Karnataka campaign, he said.
This communication strategy of engaging with grassroots party workers through the app is PM Modi's way of enthusing the cadre as well as keeping them informed about the government's work.
Seen as a unique experiment in politics, such an approach will especially help a cadre-based party like the BJP, he said.
There have been many other such interactions through the NaMo App and given the importance of the next year, this outreach will only increase, he said in an apparent reference to the Lok Sabha polls.
The 'NaMo' app has already around 10 million subscribers and these series of interactions have further established its power as a powerful messaging tool, Mr Malviya said.
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