Congress chief Rahul Gandhi today said the party's campaign song, based on the concept of "Nyay" (justice), has already become a "big hit" across the country.
Sharing a new video of the Congress's campaign song, "Main hi to Hindustan hoon", the party president tweeted: "#AbHogaNYAY is not just a slogan, it's the Congress party's commitment to the people of India. Our catchy campaign theme song has become a big hit across India. Here's a new video built around our NYAY theme. (sic)"
#AbHogaNYAY is not just a slogan, it's the Congress party's commitment to the people of India. Our catchy campaign theme song has become a big hit across India. Here's a new video built around our NYAY theme. pic.twitter.com/a38EiyvJsO— Rahul Gandhi (@RahulGandhi) April 16, 2019
"Ab Hoga Nyay", Congress's poll slogan, is based on its election promise of basic minimum income support for the poorest of the poor families in the country under a flagship scheme called "Nyay". Under the scheme, the party has promised an annual minimum income support of Rs 72,000 for the country's poorest - about 20 per cent of the population.
The party officially launched its poll slogan and campaign song, penned by poet and lyricist Javed Akhtar, about two weeks ago. Congress leader Anand Sharma, at the campaign song release event, accused the BJP of "betraying the voters and making false promises". "People talk on the non-performance, non-deliverance of the BJP government for the last five years. Justice has been denied to the poor. There has been an "assault on the foundational values of the Constitution," he had said.
In the 51-second video, shared by Mr Gandhi in a tweet this morning, people from across age groups and ethnicities can be seen as the campaign song, "Main hi To Hindustan hoon", plays in the background. Issues such as unemployment and farmers woes, which have been constantly used by the opposition to attack the ruling Bharatiya Janta Party, have been highlighted in the video.
The first video of the poll campaign tweeted by Congress on April 7, based on the same theme, captured similar moments where dissatisfied voters upset over unfulfilled poll promises were seen.
ठान लिया है सारे हिंदुस्तान ने,— Congress (@INCIndia) April 7, 2019
आयी है सुनहरी घड़ी "न्याय की।
हर धोखे, जुमले का होगा हिसाब,
घड़ियां खत्म हुई अब "अन्याय" की।।
कांग्रेस बनेगी हर जन की आवाज,
दूर करेगी पीड़ा हर "असहाय" की।।#AbHogaNYAYpic.twitter.com/xGXs8GV7Fp
Congress, eyeing a comeback, focuses primarily on five issues- jobs, minimum income, education, farming - in its manifesto for national elections.
The seven-phased national elections, which began on April 11, will end on May 19. The second phase of national elections will be held on Thursday. Votes will be counted on May 23.