The Congress today formally launched its campaign for the Lok Sabha elections with a song and a slogan -- ''Ab Hoga Nyay'' - a spin not only on its promise of a flagship Basic Minimum Income Scheme Nyay, but also an assertion that the country is being subjected to "anyaya" or injustice under the BJP-rule.
Announcing that the Congress campaign will be built around the concept of ''nyay'' (justice), senior Congress leader Anand Sharma said, "People talk on the non-performance, non-deliverance of the BJP government for the last five years. Betrayal, false promises and justice has been denied to the poor".
There has been an "assault on the foundational values of the Constitution," he added.
The theme song for the campaign has been penned by Javed Akhtar and the campaign video has been filmed by Nikkhil Advani.
While the party will use TV films, cinema spots, radio jingles, hoardings and digital screens, print advertisements and social media to get its message across, a special feature will be thousands of container trucks with Congress campaign advertisements on them.
In a series of tweets, the Congress highlighted lyrics of the song, which incorporated the party's core promises.
Last week, the party had unveiled its manifesto that focused on bread and butter issues that concerned the people - jobs, minimum income, education and health. There were significant promises for the farm sector too, the key one being that defaulting on farm loans would no longer be a criminal offence.
Under Nyay, the party had promised Rs 72,000 to the poorest of the poor families.
Asked if it was doable, party chief Rahul Gandhi had said: "I agree that Nyay is not doable, but by the BJP. For the Congress it is possible and we will show them how it is done. The BJP said farm loan waivers cannot be done, but we showed it by doing so in states."
The manifesto carried the tagline "Congress will deliver" - the party said it was because the nation had to face many lies.