The Prime Minister begins his campaign from Bhuj, a BJP stronghold that also has 33 per cent Muslim voters and has witnessed some of the polarised elections. On Sunday, he will also address a rally in Amreli, dominated by the powerful Patel community, who the BJP hopes will continue to back it despite their recent displeasure over not being included in castes that get benefits of affirmative action.
After four rallies on Sunday, the Prime Minister will be back in Gujarat on Tuesday to address four more.
On the same day, the BJP has organised what it is calling "Chai ke saath," in which the party will organise tea for BJP workers and others to gather and hear PM Modi on his radio show "Mann ki Baat" in all of Gujarat's 50128 booths. Discussions will follow. It references PM Modi's "Chai Pe Charcha" campaign before the 2014 national elections in which he led the BJP to a big win.
The successful campaign stressed his modest origins as a boy who sold tea in Gujarat, in contrast to the privileged background of the Congress' Gandhis and was constructed after Congress leader Mani Shankar Aiyar derided PM Modi as a tea seller who can never become PM.
The main focus of the BJP's campaign, said Bhupendra Yadav, will be a "dynasty vs development" comparison with the Congress, which the BJP will also accuse of "misusing social media."
Unlike in Himachal Pradesh, where the BJP named a presumptive chief minister in PK Dhumal, in Gujarat the party has stuck to its tested strategy of not fielding a chief ministerial candidate and seeking votes for PM Modi's policies and development agenda. Himachal voted on November 9 and results for both states will be announced on December 18.
The Congress, which has been a poor second for years in the state but hopes to reverse that this year, plans a less more "low-key, sustained" campaign, with Congress vice-president Rahul Gandhi continuing to visit the state and attack the BJP on development and the economy. Before Gujarat votes on December 9, Mr Gandhi is expected to take over as Congress president from his mother Sonia Gandhi.
The Congress has a list of 40 campaigners for Gujarat, including several film stars.