This Article is From Nov 24, 2011

YRF Entertainment heads to Hollywood, Uday Chopra is CEO

YRF Entertainment heads to Hollywood, Uday Chopra is CEO

Highlights

  • Filmmaker Yash Chopra's younger son Uday, who recently quit Bollywood after a not so impressive career, has been appointed as the CEO of YRF Entertainment, which will foray into the international market with this Hollywood-based production and financing company that will produce international content.
  • YRF Entertainment, which is funded by Yash Raj Films, the 41-year-old studio founded by Yash Chopra, will focus on developing and producing feature films for the US and the international market.
  • "My family has a deep commitment to making and distributing quality films that entertain and enlighten audiences. I share that passion, as well as a love for American films that I have had since childhood. It is that enthusiasm and my love of the creative process of filmmaking that drove me to start this new venture," Uday said in a statement.
  • Uday has hired Jonathan Reiman to head development and production under him. Currently, YRF Entertainment is producing and financing 'The Longest Week', a comedy film, with stars Jason Bateman, Olivia Wilde and Billy Crudup.
  • Written and directed by Peter Glanz, the movie is being produced by Uday, along with Neda Armian. The executive producers are Jonathan Reiman, Chris Marsh, Stone Douglass and Taylor Materne.
  • The film tells the story of a bratty man-child played by Jason Bateman, who still lives with his parents in a Manhattan hotel, but suddenly finds himself evicted, disinherited and hopelessly in love with his best friend's heartthrob, played by Olivia Wilde. The shooting for the film began last week in New York.
  • Uday tracked down the project after the original financier had to abandon the film and immediately fell in love with the material.
  • YRF Entertainment is also building a slate of projects that it will develop and produce from the ground up. The first project the company will develop is an untitled action-comedy by Dan Ewen about two twenty-somethings, who run away from their podunk towns to pursue big dreams and become an unlikely but seemingly unstoppable duo after meeting serendipitously.
  • Back home, the parent banner Yash Raj Films continues to produce mainstream Bollywood films.
  • Yash Chopra's eldest son Aditya's upcoming film Ladies vs Ricky Bahl, a romantic comedy, starring Ranveer Singh and Anushka Sharma is releasing on December 9.
  • Veteran filmmaker Yash Chopra returns to direction after almost seven years. The new untitled project will feature superstar Shahrukh Khan, Katrina Kaif and Anushka Sharma.
Mumbai: Filmmaker Yash Chopra's younger son Uday, who recently quit Bollywood after a not so impressive career, has been appointed as the CEO of YRF Entertainment, which will foray into the international market with this Hollywood-based production and financing company that will produce international content.

YRF Entertainment, which is funded by Yash Raj Films, the 41-year-old studio founded by Yash Chopra, will focus on developing and producing feature films for the US and theinternational market.

"My family has a deep commitment to making and distributing quality films that entertain and enlighten audiences. I share that passion, as well as a love for American films that I have had since childhood. It is that enthusiasm and my love of the creative process of filmmaking that drove me to start this new venture," Uday said in a statement.

Uday has hired Jonathan Reiman to head development and production under him. Currently, YRF Entertainment is producing and financing 'The Longest Week', a comedy film, with stars Jason Bateman, Olivia Wilde and Billy Crudup.

Written and directed by Peter Glanz, the movie is being produced by Uday, along with Neda Armian. The executive producers are Jonathan Reiman, Chris Marsh, Stone Douglass and Taylor Materne.

The film tells the story of a bratty man-child played by Jason Bateman, who still lives with his parents in a Manhattan hotel, but suddenly finds himself evicted, disinherited and hopelessly in love with his best friend's heartthrob, played by Olivia Wilde. The shooting for the film began last week in New York.

Uday tracked down the project after the original financier had to abandon the film and immediately fell in love with the material.

YRF Entertainment is also building a slate of projects that it will develop and produce from the ground up. The first project the company will develop is an untitled action-comedy by Dan Ewen about two twenty-somethings, who run away from their podunk towns to pursue big dreams and become an unlikely but seemingly unstoppable duo after meeting serendipitously.

Back home, the parent banner Yash Raj Films continues to produce mainstream Bollywood films.

Yash Chopra's eldest son Aditya's upcoming film Ladies vs Ricky Bahl, a romantic comedy, starring Ranveer Singh and Anushka Sharma is releasing on December 9.

Veteran filmmaker Yash Chopra returns to direction after almost seven years. The new untitled project will feature superstar Shahrukh Khan, Katrina Kaif and Anushka Sharma.