Since the 1990s, Shah Rukh Khan's movies have been creating fireworks at the box office during Diwali festival. And the superstar's latest Happy New Year continued the trend by turning out a money-spinner. But King Khan rules out any superstition associated with the release date of his films.
Movies like Baazigar (1993), Dilwale Dulhania Le Jayenge (1995), Dil To Pagal Hai (1997), Kuch Kuch Hota Hai (1998) and Om Shanti Om (2006) all released during Diwali and all were runaway hits.
Shah Rukh's Happy New Year released a day after the festival of lights and he says superstition has got nothing to do with it. "It is good to release films on a holiday," he adds.
Riding high on the success of Happy New Year, the 48-year-old is not certain about how generous Goddess Lakshmi will be this time too.
But he is happy that the audience is liking the Farah Khan directed film, which minted a record Rs.44.97 crore on the opening day of its release.
"I was expecting a lot of people to watch the film as it was a holiday. And the number is indicative of the fact that so many people came to see the film. If they came and didn't like it, it would've been sad. I've gotten to understand that 70 to 80 percent liked it as a family film," said Shah Rukh, whose Red Chillies Entertainment Pvt. Ltd. produced the heist drama that is packed with typical fluff and humour of Farah Khan.
While some critics have given positive reviews, quite a few panned it. But Shah Rukh is unperturbed by the critics' mixed response to the film because his aim is to entertain masses, not just classes, he says.
"I respect their views. But I don't make films for such a niche audience of five to seven people. I try to make films for larger spectrum of people," he said.
The film's success also spells fortune for its ensemble cast - Deepika Padukone, Abhishek Bachchan, Jackie Shroff, Boman Irani, Sonu Sood and Vivaan Shah.
Despite the success of Happy New Year, work for the star, down with cold and fever, doesn't stop. He will be tied up with Fan and Raees in the coming months.
He also shared that he likes Hollywood films like Bad Boys and Men In Black.