Highlights
- Anti-smoking campaigners have slammed Johnny Depp's animated movie Rango for glamourising smoking onscreen.
- The movie, which features the voices of Depp, Isla Fisher and Bill Nighy, follows a group of chameleons searching for water that has been stolen from a town called Dirt.
- Throughout the film at least 60 instances of characters smoking, have been counted, according to Kori Titus, CEO of non-profit organisation Breathe California.
- The activists claim the images of animated lizards and birds puffing on cigarettes pose a risk to children, who are usually the target audience for animated movies.
- Stanton Glantz, director of the Center for Tobacco Control Research and Education at the University of California-San Francisco, says, "A lot of kids are going to start smoking because of this movie."
- Campaigners now want movie chiefs to add a Surgeon General's warning to the project.
- A spokesperson for movie studio Paramount, Virginia Lam, insisted they never meant to condone smoking and they ensured the main character isn't seen puffing away.
- "The images of smoking in the film are portrayed by supporting characters and are not intended to be celebrated or emulated."
Anti-smoking campaigners have slammed Johnny Depp's animated movie
Rango for glamourising smoking onscreen.
The movie, which features the voices of Depp, Isla Fisher and Bill Nighy, follows a group of chameleons searching for water that has been stolen from a town called Dirt.
Throughout the film at least 60 instances of characters smoking, have been counted, according to Kori Titus, CEO of non-profit organisation Breathe California.
The activists claim the images of animated lizards and birds puffing on cigarettes pose a risk to children, who are usually the target audience for animated movies.
Stanton Glantz, director of the Center for Tobacco Control Research and Education at the University of California-San Francisco, says, "A lot of kids are going to start smoking because of this movie."
Campaigners now want movie chiefs to add a Surgeon General's warning to the project.
A spokesperson for movie studio Paramount, Virginia Lam, insisted they never meant to condone smoking and they ensured the main character isn't seen puffing away.
"The images of smoking in the film are portrayed by supporting characters and are not intended to be celebrated or emulated."