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This Article is From Jul 27, 2012

Box office figures, not the film, has become focus: Shekhar Kapur

Box office figures, not the film, has become focus: Shekhar Kapur
  • Filmmaker Shekhar Kapur is upset how marketing and box-office performance of a film are becoming the parameters of success rather than the film itself.
  • Its sad that media focus on films all over the world these days is box office figures on opening weekend.Not the film..
  • — Shekhar Kapur (@shekharkapur) July 27, 2012
  • Citing the success of his 1983 film Masoom, he further wrote:
  • No 1 went 2 c Masoom in first week ofrelease.Empty Halls.Picked up next week n was unstoppable.Today wld b impossible 2 release a Masoom
  • — Shekhar Kapur (@shekharkapur) July 27, 2012
  • The 66-year-old says movies have sadly become "product of marketing hype more than artistic/story merit."
  • Production houses see films as disposable product with shelf life of 1 weekend.Maximum 2. V tried 2 make films 2 last a lifetime n beyond
  • — Shekhar Kapur (@shekharkapur) July 27, 2012
  • Mr Kapur, who made Mr. India with Anil Kapoor and Sridevi in their initial days, has raised questions over the money minting attitude of current producers.
  • Crediting Boney Kapoor for the success of the 1987 classic, he further said:
  • If v had worried abt 1st weekend box office for #MrIndia, d film wld never have been made.Neither Anil or Sridevi were big stars.
  • — Shekhar Kapur (@shekharkapur July 27, 2012
  • The real star of #MrIndia? Producer Boney Kapoor. Totally backed film despite being told how crazy and mad it was, no producer with guts now
  • — Shekhar Kapur (@shekharkapur) July 27, 2012
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Mumbai: MasoomMr. India

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