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Filmmaker Shekhar Kapur is upset how marketing and box-office performance of a film are becoming the parameters of success rather than the film itself.
Its sad that media focus on films all over the world these days is box office figures on opening weekend.Not the film..
— Shekhar Kapur (@shekharkapur) July 27, 2012
Citing the success of his 1983 film Masoom, he further wrote:
No 1 went 2 c Masoom in first week ofrelease.Empty Halls.Picked up next week n was unstoppable.Today wld b impossible 2 release a Masoom
— Shekhar Kapur (@shekharkapur) July 27, 2012
The 66-year-old says movies have sadly become "product of marketing hype more than artistic/story merit."
Production houses see films as disposable product with shelf life of 1 weekend.Maximum 2. V tried 2 make films 2 last a lifetime n beyond
— Shekhar Kapur (@shekharkapur) July 27, 2012
Mr Kapur, who made Mr. India with Anil Kapoor and Sridevi in their initial days, has raised questions over the money minting attitude of current producers.
Crediting Boney Kapoor for the success of the 1987 classic, he further said:
If v had worried abt 1st weekend box office for #MrIndia, d film wld never have been made.Neither Anil or Sridevi were big stars.
— Shekhar Kapur (@shekharkapur July 27, 2012
The real star of #MrIndia? Producer Boney Kapoor. Totally backed film despite being told how crazy and mad it was, no producer with guts now
— Shekhar Kapur (@shekharkapur) July 27, 2012
MasoomIts sad that media focus on films all over the world these days is box office figures on opening weekend.Not the film..
-- Shekhar Kapur (@shekharkapur) July 27, 2012
No 1 went 2 c Masoom in first week ofrelease.Empty Halls.Picked up next week n was unstoppable.Today wld b impossible 2 release a Masoom
-- Shekhar Kapur (@shekharkapur) July 27, 2012
Mr. IndiaProduction houses see films as disposable product with shelf life of 1 weekend.Maximum 2. V tried 2 make films 2 last a lifetime n beyond
-- Shekhar Kapur (@shekharkapur) July 27, 2012
If v had worried abt 1st weekend box office for #MrIndia, d film wld never have been made.Neither Anil or Sridevi were big stars.
-- Shekhar Kapur (@shekharkapur July 27, 2012
The real star of #MrIndia? Producer Boney Kapoor. Totally backed film despite being told how crazy and mad it was, no producer with guts now
-- Shekhar Kapur (@shekharkapur) July 27, 2012
