This Article is From Mar 02, 2011

Beyonce Defends Controversial Perfume Ads

Beyonce Defends Controversial Perfume Ads

Highlights

  • R&B star Beyonce Knowles has defended the commercials for her new perfume Heat after they were deemed too racy for TV, saying she doesn't regret the advertisements.
  • The advertisement, which shows the 'Diva' hitmaker singer seductively lying in a bathtub, was banned from daytime TV by officials at the Advertising Standards Authority in November last year.
  • But the 29-year-old singer is unfazed by viewers' complaints, admitting she found the furore "funny", reported Cosmopolitan magazine.
  • "I wasn't annoyed, I thought it was funny. Personally, I don't think my ad was any more crazy sexy than other ads out there - I loved it, despite whatever anyone else thought.
  • "It was based on a really hot George Michael video and yes, it was sexy, but then you have to think about what you're doing. It was for my fragrance and I believe a wonderful fragrance brings out the sex appeal in a woman. That was what I was trying to express. I don't regret it," said Beyonce.
London: R&B star Beyonce Knowles has defended the commercials for her new perfume Heat after they were deemed too racy for TV, saying she doesn't regret the advertisements.

The advertisement, which shows the 'Diva' hitmaker singer seductively lying in a bathtub, was banned from daytime TV by officials at the Advertising Standards Authority in November last year.

But the 29-year-old singer is unfazed by viewers' complaints, admitting she found the furore "funny", reported Cosmopolitan magazine.

"I wasn't annoyed, I thought it was funny. Personally, I don't think my ad was any more crazy sexy than other ads out there - I loved it, despite whatever anyone else thought.

"It was based on a really hot George Michael video and yes, it was sexy, but then you have to think about what you're doing. It was for my fragrance and I believe a wonderful fragrance brings out the sex appeal in a woman. That was what I was trying to express. I don't regret it," said Beyonce.